We help [insert niche] [insert results acheived] using [insert mechanism (optional)]

[Insert Sub Headline Here. Example: We focus on ____, you just focus on ____.] 

(Give people instructions)
Watch the Training Video: [VSL Title]  
Click "Get A Price" to take the questionnaire. 
(This lead magnet is optional - if you have another VSL, you can gate it and link to it here. If you are starting with your first VSL, there is no need for this button.) 
(All call to actions are congruent and link to the /quiz or /questionnaire page)
(Hero Video or Video Sales Letter (Niche Specific) You can include multiple video sales letters on this page. Just stack them on top of each other). 
[Insert Social Proof - Ex.  300 Clients and Counting...]
(The social proof is used to add to your credibility. Prospects who are seeing your claim for the first time are likely to be skeptical, so you will need to align yourself with other credible sources and show the prospect that "you've done this before".

Client logos are necessary to include for the same reason as above. The more client logos, the better. Don't be afraid to go overboard here. Resize logos so formatting is consistent. Also compress image files using png and jpeg compressors. If images are not compressed and resized, the logo cluster will appear "rough" and the page load time will increase.)
(Optional) Featured In...
(If you have been cited in credible publications or received awards, reference those events in this section.) 
(Publication Logo) 
(Publication Logo) 
(Publication Logo) 
(After each section, include your call to action. This might look a bit ridiculous, however, doing this increases conversion rate, especially on mobile when the distance between webpage sections seems like miles for the user.)
(Optional) Benefits/Claims (Proof)
(The prospect needs to first understand "what you do" before they want to understand "how you do it".  This section illustrates the benefits (what you do for them). You can use images and written copy, however, the best way to communicate your benefits is to simply show or demonstrate them via a live-action video or a screen share + voice-over. These videos don't need to be super-high-quality. They can be rough or shot on your iPhone. They just need to PROVE that your claims are true. For example: If you are claiming you can increase a certain metric, show a clear before and after instance and show the cause-effect relationship between your solution and the customer's transformation.)
(Ex. What It Looks Like to Make it Rain)
(Ex. How To Fill Up Your Calendar)
(Example Of A High-Performing Sales Team)
Case Studies
(Case studies serve evidence and proof that backs up the cause-effect relationship between your solution and the customer's results. Use the methods taught in salesprocess.io to get your case studies and publish them in this section. Include as many as you like. Prospects will appreciate you being exhaustive in this section.)
(Before state)

"Before engaging with {your company}, we were {previous state}. Our metrics were {insert previous state metrics}."  

After state

"We started working with {your company}. The results were great: {Insert after state feelings, metrics, etc.}"

 - [Client Name], [Client Position], [Client LinkedIn], [Date]
(money shot - example of your client getting results - screenshot, charts, before/after metrics, etc..)
(customer testimonial video)
(client headshot)
[Client Name] 
[Client Position] 
[Client LinkedIn]
(client logo)
(Before state)

"Before engaging with {your company}, we were {previous state}. Our metrics were {insert previous state metrics}."  

After state

"We started working with {your company}. The results were great: {Insert after state feelings, metrics, etc.}"

 - [Client Name], [Client Position], [Client LinkedIn], [Date]
(money shot - example of your client getting results - screenshot, charts, before/after metrics, etc..)
(customer testimonial video)
(client headshot)
[Client Name] 
[Client Position] 
[Client LinkedIn]
(client logo)
(Before state)

"Before engaging with {your company}, we were {previous state}. Our metrics were {insert previous state metrics}."  

After state

"We started working with {your company}. The results were great: {Insert after state feelings, metrics, etc.}"

 - [Client Name], [Client Position], [Client LinkedIn], [Date]
(money shot - example of your client getting results - screenshot, charts, before/after metrics, etc..)
(customer testimonial video)
(client headshot)
[Client Name] 
[Client Position] 
[Client LinkedIn]
(client logo)

How It Works

(In this section, you are answering the question "How do you do it?". This can be thought of as the "feature section". In this section, you want to explain each feature in the context of the benefit - meaning how can the prospect use the feature to achieve a benefit? Instead of throwing features and technical information at the prospect, walk them through the "jobs that they can do better, faster, easier, cheaper" by comparing the old way against the new way. Use a screen share and voice-over in this section and write out the feature copy beside the video. Make sure videos are large enough such that the prospect can understand what you are showing them! You can also include quotes beside each feature - experts from customers praising the feature.)
{Verb} your {Noun}
Using {Feature Title} - (Supercharge your Booking Rate Using Artificial Intelligence)
{Quote specific to your feature} ("This is hands down the booking tool on the market - {Name}, {position} at {Company name}").
(30s-3min feature video explaining how the feature ties into the benefit.) Old way vs. New Way. Better, Faster, Easier, Cheaper way of doing an existing job. 
(30s-3min feature video explaining how the feature ties into the benefit.) Old way vs. New Way. Better, Faster, Easier, Cheaper way of doing an existing job. 
{Verb} your {Noun}
Using {Feature Title} - (Supercharge your Booking Rate Using Artificial Intelligence)
{Quote specific to your feature} ("This is hands down the booking tool on the market - {Name}, {position} at {Company name}").
{Verb} your {Noun}
Using {Feature Title} - (Supercharge your Booking Rate Using Artificial Intelligence)
{Quote specific to your feature} ("This is hands down the booking tool on the market - {Name}, {position} at {Company name}").
(30s-3min feature video explaining how the feature ties into the benefit.) Old way vs. New Way. Better, Faster, Cheaper way of doing an existing job. 
(30s-3min feature video explaining how the feature ties into the benefit.) Old way vs. New Way. Better, Faster, Easier, Cheaper way of doing an existing job. 
{Verb} your {Noun}
Using {Feature Title} - (Supercharge your Booking Rate Using Artificial Intelligence)
{Quote specific to your feature} ("This is hands down the booking tool on the market - {Name}, {position} at {Company name}").
{Verb} your {Noun}
Using {Feature Title} - (Supercharge your Booking Rate Using Artificial Intelligence)
{Quote specific to your feature} ("This is hands down the booking tool on the market - {Name}, {position} at {Company name}").
(30s-3min feature video explaining how the feature ties into the benefit.) Old way vs. New Way. Better, Faster, Cheaper way of doing an existing job. 
(30s-3min feature video explaining how the feature ties into the benefit.) Old way vs. New Way. Better, Faster, Easier, Cheaper way of doing an existing job. 
{Verb} your {Noun}
Using {Feature Title} - (Supercharge your Booking Rate Using Artificial Intelligence)
{Quote specific to your feature} ("This is hands down the booking tool on the market - {Name}, {position} at {Company name}").
THE TEAM
(The team section is used to covey even more credibility. Explain your achievements and why the prospect should be involved. Don't include every single team member on your sales page - just a few with the most notable achievements. You can have a separate team page if you would like to include every member.)
[Insert Team Member Name]
{Insert Credible Achievements}
(BSc. Engineering Physics, Queen's University, Canada
Thesis: Organic Photovoltaic Cells
 
Founder of Midnightdetailing.com (Acquired by GoWrench Auto)

Founder of Salesprocess.io ($0-$1.5M ARR. 6 months. 1 employee.)
[Insert Team Member Name]
{Insert Credible Achievements}
(BSc. Engineering Physics, Queen's University, Canada
Thesis: Organic Photovoltaic Cells
 
Founder of Midnightdetailing.com (Acquired by GoWrench Auto)

Founder of Salesprocess.io ($0-$1.5M ARR. 6 months. 1 employee.)
[Insert Team Member Name]
{Insert Credible Achievements}
(BSc. Engineering Physics, Queen's University, Canada
Thesis: Organic Photovoltaic Cells
 
Founder of Midnightdetailing.com (Acquired by GoWrench Auto)

Founder of Salesprocess.io ($0-$1.5M ARR. 6 months. 1 employee.)
Questions and Concerns
(The Q and A section is extremely useful for the "buyers". Prospects without any interest might think this question is overkill, however, the buyers appreciate you trying to find and answer every question they might have. Be as exhaustive as possible. Don't hold back."
What distinguishes you from everyone else? 
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Who are you guys, anyway?
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What exactly are you promising? What evidence do you have to back up these promises and claims? 
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How do I know your solution will work for me? Who hasn't it worked for? 
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How do I present this to my team? 
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What are typical contract terms? 
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What type of support do you offer? 
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Where did you get the idea to offer this solution? 
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Other Question
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Other Question
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[insert company name]
[insert company address] 
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